C4CS® - Leaders in Strategic Communication and Crisis Management

Because potentially debilitating crises are part of the organizational life cycle, they can sooner or later happen to any company no matter how much emphasis management places on indispensable crisis prevention. It is therefore not a matter of “if” a business will experience a crisis. It is a matter of “when,” “where,” “how,” and “why” a crisis will occur and what its impact is going to be over the short and long terms.

The key to organizational survival and long-term business success, therefore, lies in maximizing crisis readiness. Indeed, research shows that organizations that are well prepared not only experience fewer crises, but are also less likely to suffer significant damage to reputation, stakeholder trust, and the bottom line.

Experienced leaders understand that recruiting and retaining crisis management, business continuity, and disaster recovery consultants can dramatically improve the ability to effectively respond to and recover from sudden as well as smoldering adversity. C4CS® has a long and successful track record of helping clients across industries and sectors to navigate high-stakes events and situations of all types, mitigate adverse impacts, and enable quick recovery.

Only if leadership acknowledges the critical importance of maximizing crisis preparedness and actively promotes the corresponding mindset throughout the company, will it be possible to minimize crisis-induced damage and convert resulting organizational change into competitive advantages. Via our experience with crisis situations in diverse arenas, we see individuals, corporations, not-for-profit organizations, and government agencies similarly united in this: a proactive approach to crisis management is critical to enabling and sustaining organizational success.

C4CS® provides a range of critical crisis management services in areas including Business Continuity Planning, Compliance, Disaster Recovery, Impact Analysis, Incident Management & Notification, Crisis Drills and Simulations, Tabletop Crisis Exercises, and more.

In addition to developing new or optimizing existing crisis response and recovery plans, C4CS® delivers objective expertise to train primary, backup, and ancillary Crisis Response Team (CRT) members and establish onsite and offsite Crisis Control Centers (CCC). Our team also assists with the development and implementation of Crisis Notification Procedures (CNP) and related tools, as well as CRT Activation Protocols during the pre-crisis phase.

Whether the event is a tornado ripping through a manufacturing plant, an act of terrorism, litigation, an industrial or traffic accident, a site closure, a cybersecurity incident, or another type of possibly crippling disruption of business, our experience in increasing crisis readiness and effectively responding to adversity has helped many a client partner to minimize negative consequences for reputation, stakeholder trust, and the bottom line. Our six-step Crisis Management Process, which covers the pre-crisis phase, crisis response phase, and post-crisis phase, is time-tested, methodical, and disciplined.

C4CS® Crisis Management Process

1. Anticipation
2. Prevention  
3. Preparation  
4. Response
5. Recovery
6. Evaluation & Learning

Please click here if you would like to read a Smart Business Magazine article on "Weathering a storm: Crisis readiness in the 21st century" authored by C4CS®.

If you would like to access a webinar on "Crisis Management: Effective Leadership in Times of Crisis" conducted by C4CS® in collaboration with the University of Pittsburgh's Katz Graduate School of Business and Ivy Exec, please click here.

Our Crisis Management eBook is available via this link.