C4CS® - Leaders in Strategic Communication and Crisis Management

The inability to recognize and act upon the fact that stakeholders perceive and react to risk in a fundamentally different way than risk analysts and scientists do frequently has even the most powerful corporations scrambling for answers. As a result, the desire to master the art of communicating risk effectively continues to increase on an international scale, and our risk communication services remain in high demand.

But multiple views of risk are not the only challenge. Because the media interprets risk to the public, it is of critical importance to also understand how the traditional and social media work, how journalists and social media users translate risk information and what management must do to communicate risk information without jeopardizing stakeholder trust and incurring reputational damage.

C4CS® is at the forefront of developing risk communication strategies and the corresponding risk messages tailored to the needs of corporations, not for profit organizations and government agencies. We have many years of experience in advising client partners concerning matters involving regulatory agencies and an excellent track record of combining risk communication expertise with tested conflict management strategies.

Our risk communication approach enables us to critically assist our client partners in effectively managing mounting pressure from and unfounded allegations made by well-organized anti-corporate activists.

C4CS® has successfully guided dozens of client partners in aligning the analytic with the affective view, shaping the public perception of a given risk, creating an awareness and an understanding of that particular risk, and seeking cooperative mitigation of the risk.

C4CS® Rules for Effective Risk Communication

  1. Accept and involve your stakeholders as legitimate partners
  2. Listen to your stakeholders
  3. Be honest, frank, and open
  4. Co-ordinate and collaborate with credible sources
  5. Meet the needs of the traditional and social media
  6. Speak clearly and with compassion

Please contact us by e-mail at or by phone at (412) 421-0433, and click here if you wish to access our complete Contact Information.
We look forward to hearing from you.